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Beer ships on Thursdays each week and will be sent next-day delivery; merchandise ships via USPS. Our beer shipping cutoff time is Thursday at 2 PM (for Friday delivery). 

Alcohol shipments MUST be signed for by someone over 21 years of age.

Beer is only available for shipping within California.

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Introducing our newest sock design, adorned with two sleek stripes and the Pure circle logo, a collaboration with HippyFeet: where style meets sustainability!

Our collaboration isn't just about the socks you wear; it's about the impact we make together. We've teamed up with partners who share our passion for sustainability and stewardship of our planet. These partners prioritize eco-friendly practices and use their business as a force for good, aligning perfectly with our values.

  • Hippy Feet is committed to helping young people in need: 50% of their net profits go to non-profit organizations serving young people experiencing homelessness
  • The recycled cotton and polyester in their socks come from recycled t-shirt trimmings — giving a new life to textiles that were otherwise heading for a landfill.
  • In 2021, they were able to divert >6000 pounds from landfills.
  • Pure socks are made of 55% recycled cotton, 30% recycled polyester, 10% nylon, and 5% elastic.

Join us in this sustainable journey. Choose Pure Project x HippyFeet collaboration socks for a stylish, comfortable, and eco-conscious addition to your wardrobe. We're walking towards a brighter, cleaner future, one step at a time. 


Join our sustainability mission:

To be the spark that changes the direction of our world for a better environmental future. 

We look for merchandise partners who align with our ethical principles and focus on these key standards:


Only the best environmentally friendly, organic, and recycled materials here. Our partners are often GOTS and OEKO-TEX certified.


We love giving back and love partners who do too. Our partners are 1% for the Planet members, Certified B-Corporations, Certified Plastic Neutral, and/or Certified Carbon Neutral.


All factories we work with ensure ethical treatment of workers and sustainable working conditions. We look for certifications such as WRAP, Sedex, Fair Trade, and Fair Labor.


Since we’re focused on reducing our contributions to landfills, increased durability means less waste & destruction. 

Our fundamental mission is to make beer a force for good. Through our craft, we strive to inspire and implement solutions to the environmental crisis, and we are excited for you to join us in this mission. Learn more on our Sustainability page.